Those of you who know me in person know that I'm inclined to complain every once in a while ... and well, I want to air a complaint today.
My post about The Big Sky mentioned Montana's long history of tourism promotion slogans, and I confess I'm perfectly happy with some of the old ones -- "Land of Shining Mountains," for example, is pretty hard to beat. Nonetheless, the state tourism folks somehow feel the need to invent new slogans every once in a while. The current one being hyped by Travel Montana is "There's Nothing There," which has apparently been getting good reviews from advertising guys ... though it just makes my eyes roll.
The thing that I really want to complain about, though, is this: a big chunk of the current Montana ad campaign focuses on Yellowstone, as in the sample below. Travel Montana has been doing this for years, blithely ignoring the fact that the Yellowstone photos they use are all shot in Wyoming! In fact, roughly 96 percent of the park is in Wyoming ... making ads like this seem pretty disingenuous at best. It's embarrassing for the state, I think, and if I were a Wyomingite I'd be a little ticked off.
Besides, we don't need Yellowstone! The real Montana is way cooler, anyway.